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Investing 101: Getting Started Guide

Welcome to your first step into the world of real estate investing! Whether you’re saving for your child’s college fund, planning for retirement, or simply looking to build wealth, real estate can be an incredible “instrument” to help you reach your goals. In this guide, I’ll walk you through the basics of getting started.

Step 1: Understand the Power of Real Estate Investing

Real estate isn’t just about buying property—it’s about creating opportunities. With the right investments, you can:

  • Build Long-Term Wealth: Grow your net worth with properties that appreciate over time. Over time, property values rise, and your mortgage payments lead to less debt on the property. This is a great way to benefit from long term equity growth. 
  • Create Passive Income: Generate cash flow through rental income, allowing you to earn money while you sleep. Whether you’re investing in single-family homes or apartment complexes, rental properties provide steady income. 
  • Leverage Your Investments: Use financing (like mortgages) to control larger assets, amplify returns, and maximize your buying power. I have a separate article on the power of leverage here, and I go into it in greater depth in my Building Wealth book.

Step 2: Define Your Investment Goals

Ask yourself: What are you hoping to achieve with your investments? Your goals will guide your strategy.

  • Short-Term Goals: Flipping properties for quick profits, generating immediate cash flow with rental income. I love flipping properties, and I also enjoy doing some of the renovation projects myself. I’m in my 50s and have no work history as a contractor, but I take on several reno projects and I absolutely love it. In the Renovation section of my site, you’ll find the projects that you can do yourself and that will transform your property at a great price. 
  • Long-Term Goals: Building a portfolio for retirement, creating a legacy for your children or grandchildren. Rental property investing has been wonderful for me for this. I’ve been able to use the generated real estate funds to pay for college educations, and to set up my son to receive a “free and clear” home by the time he’s 25. 

Take a moment to write down your top 3 investment goals. I have found that writing things down is one of the most powerful tools in bringing a plan to fruition. Having a clear vision will keep you focused and motivated.

If you need help, I have a free worksheet here to help you start defining your goals and start structuring a clearer plan for how the real estate market can help you become wealthy. 

Step 3: Choose Your Investment Strategy

There’s no one-size-fits-all in real estate investing. Here are a few strategies to consider:

  • Buy and Hold: Purchase a property, rent it out, and hold onto it for long-term appreciation and cash flow.
  • Fix and Flip: Buy a property at a low price, renovate it, and sell it for a profit.
  • House Hacking: Buy a multifamily property, live in one unit, and rent out the others to cover your mortgage. While this strategy is best for a duplex or triplex type of property, you can use it on a smaller scale as well. Right now, my son purchased a home and he is living with roommates (some of his lifelong friends) and they’re paying him rent. This offsets his monthly payments on the mortgage and also helps pay the property taxes. This is an example of house hacking when you’re just a young property owner.
  • REITs (Real Estate Investment Trusts): Invest in real estate through the stock market without owning physical property. This is a way to get into the real estate industry without having to own your own property. 

Step 4: Learn How to Analyze a Property

Before you buy, you need to know if the property is a good deal. Here’s what to look at:

  • Location: Is the property in a desirable area? Look for good schools, job growth, and amenities.
  • Cash Flow: Will the rental income cover your expenses (mortgage, taxes, insurance)? Use the 1% Rule as a quick check: If monthly rent is at least 1% of the purchase price, it’s worth considering. So, for example, if the house costs $250,000, you’ll want the rental amount to be $2500 per month minimum.
  • Potential for Appreciation: Will the property’s value increase over time? Look at market trends, planned developments, and the overall economy. Also, analyze the value of the property itself to make sure it’s a good investment. 

Step 5: Finance Your First Investment

There are several ways to finance your first deal, even if you don’t have a lot of cash on hand:

  • Conventional Mortgage: A standard loan for owner-occupied or investment properties.
  • FHA Loan: A government-backed loan with a lower down payment requirement, great for first-time buyers.
  • Private Financing: Borrowing from friends, family, or a private lender (like how I helped my son get started with his first condo).
  • Partnerships: Team up with another investor to pool your resources.

Step 6: Build Your Team

You don’t have to do this alone. Here are the key people you’ll want on your side:

  • Real Estate Agent: Helps you find properties and negotiate deals. You agent can also tell you about market conditions in your area and provide you with a valuation of specific properties before you place an offer on them.
  • Mortgage Broker: Assists with financing and finding the best loan options. Your mortgage broker will let you know how much money you qualify for, and will let you know what the current interest rates are.
  • Contractor: Handles repairs and renovations.
  • Property Manager: Manages day-to-day operations if you don’t want to deal with tenants directly.

Step 7: Take Action and Make Your First Investment

The most important step is to take action. You’ve done your homework, and now it’s time to put it into practice. Remember, no investment is without risk, but the biggest risk is doing nothing at all. Look at your investment options, perform your due diligence, buy that first investment property and become a real estate investor.

Bonus: Ready to Dive Deeper?

Check out my book, Building Wealth: A DIY Guide to Investing, Rehab Projects, and Legacy Planning for Your College-Bound Child, for a comprehensive look at how you can use real estate to build a legacy for your family.

About the author
marciasocas
Marcia Socas is a seasoned real estate broker, investor, and author with over 20 years of experience. Passionate about helping families build wealth, she specializes in real estate investing, renovations, and legacy planning; and has fun with some DIY projects and crafts that make a home fun and inviting.

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